Philly AIDS Thrift Rebrand

Philly AIDS Thrift’s mission is to collect strange and wonderful donated items and sell them secondhand, then distribute the proceeds to local organizations that help to fight against HIV/AIDS. My intent for this rebrand was to take inspiration from the psychedelic era to bring the energy and visual funk found inside the store to their branding. This branding relies on big, voluptuous shapes and bold, groovy colors to get this new life.